KWSP Humane Society
Currently, as Social Media & Digital Marketing Coordinator at the Humane Society of Kitchener Waterloo & Stratford Perth, I manage content across social media, email marketing, digital advertising, and the organization’s website.
Bake for the Animals
As part of the Humane Society’s Bake for the Animals fundraiser and the Pastry Path initiative, I created short-form video content to spotlight over fifteen participating local businesses and drive campaign engagement.
I concepted, filmed, and edited Instagram Reels that felt authentic to each business while staying visually consistent with the overall campaign. The content was designed to increase foot traffic, boost participation, and strengthen community involvement in the fundraiser.
This project brought together local brands and a charitable cause through strategic storytelling and social-first video content.
Paws for Laughs with Drew Lynch
Paws for Laughs is a live comedy fundraiser presented by the Humane Society, designed to engage both comedy fans and animal lovers in support of a meaningful cause.
I led the creative direction and execution across branding, graphic design, video editing, and digital promotion. I developed the event’s visual identity and campaign assets, edited promotional video content, and managed social strategy and content rollout as the organization’s Social Media Coordinator.
Animal Photography
Meowmosa
I led the branding and marketing for Meowmosa 2026, creating a new logo and overall look for the event. The goal was to capture that mix of a fun, slightly boujee brunch vibe with the light, playful energy of an animal-focused fundraiser.
I rolled the brand out across social, digital, and event materials to keep everything feeling consistent and recognizable. The campaign helped position Meowmosa as an easy “yes” Mother’s Day plan while still keeping the focus on supporting the Humane Society.
Tails on Trails
Led digital marketing and content creation for Tails on Trails, a community fundraising run/walk supporting local animal welfare initiatives. Managed end-to-end social media strategy and execution, including campaign planning, promotional posts, and real-time event coverage. Produced and directed on-site talking head interviews with participants and fundraisers to capture authentic community storytelling. Documented event day through photo and video content, highlighting participant engagement, canine participation, and fundraising impact. Supported audience engagement leading up to and during the event, helping showcase fundraising milestones and overall event success.
2025 Annual Report
Designed the full 2025 Annual Report from the ground up, handling layout, visual direction, and overall design. Most of the photography featured in the report was shot by me, focusing on real moments with animals, staff, and community programs to keep everything feeling authentic and grounded. I also created custom graphs and data visuals to help translate stats and impact into something clear and easy to understand. Worked closely with the team to bring everything together into a cohesive, story-driven report that actually feels engaging to flip through, not just informational.
