KWSP Humane Society
Currently, as Social Media & Digital Marketing Coordinator at the Humane Society of Kitchener Waterloo & Stratford Perth, I manage content across social media, email marketing, digital advertising, and the organization’s website.
Bake for the Animals
As part of the Humane Society’s Bake for the Animals fundraiser and the Pastry Path initiative, I created short-form video content to spotlight over fifteen participating local businesses and drive campaign engagement.
I concepted, filmed, and edited Instagram Reels that felt authentic to each business while staying visually consistent with the overall campaign. The content was designed to increase foot traffic, boost participation, and strengthen community involvement in the fundraiser.
This project brought together local brands and a charitable cause through strategic storytelling and social-first video content.
Paws for Laughs with Drew Lynch
Paws for Laughs is a live comedy fundraiser presented by the Humane Society, designed to engage both comedy fans and animal lovers in support of a meaningful cause.
I led the creative direction and execution across branding, graphic design, video editing, and digital promotion. I developed the event’s visual identity and campaign assets, edited promotional video content, and managed social strategy and content rollout as the organization’s Social Media Coordinator.
Animal Photography
Meowmosa
I led the branding and marketing for Meowmosa 2026, creating a new logo and overall look for the event. The goal was to capture that mix of a fun, slightly boujee brunch vibe with the light, playful energy of an animal-focused fundraiser.
I rolled the brand out across social, digital, and event materials to keep everything feeling consistent and recognizable. The campaign helped position Meowmosa as an easy “yes” Mother’s Day plan while still keeping the focus on supporting the Humane Society.
